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5 Reasons Why Pizza Box Packaging Are Important To Drive Sales?

May 31, 2021Admin KYM

Pizza would one say is of the most cherished food in the world, however have you at any point thought of the impact of pizza boxes in the branding, sales and advertising of the product itself? Pizza box packaging broadly serve in the promotion and marketing of businesses because of the possibilities this style has.

Pizza boxes are exceptionally useful for keeping the pizza hot and fresh, but it also doubles up as a promotional medium. Pizza boxes are ideal to boost sales because of its adaptability to have customized design.

1. The Importance of Pizza Box Packaging

Whether you’re happy, sad, excited or simply just would like to have a bite, you can just dial the number of your favourite pizza parlour to get it delivered to your door step. Now that the order has been made, this is where the importance of pizza boxcomes in.Pizza boxis a folding packaging box made of cardboard in which hot and fresh pizzas are stored for delivery.

The pizza box has to be cheap, highly resistant, stackable and thermally insulated to regulate humidity and suitable for pizza delivery.In addition, it provides space for branding and advertising. The pizza box can be printed with the company logo either in single or full colour for branding purposes. Not only that, corrugated pizza boxesis easy to handle and eco-friendly.

2. Customized Pizza Box As Communication Material

As we realize that packaging is the basic communication vehicle for businesses to pass on data to their consumers, the possibilities of this style are not restricted nor limited. It can help to create a better and positive input for the brands by making sure that the delivery of the pizza to the customers is safe, hot and fresh.

Each pizza box manufacturer is working for bringing new and imaginative styles and printing design on the packaging, which helps to raise the visual value as well as adequately helps in advertising and promotional campaigns. Businesses utilizing this packaging style can likewise increase its product interest and demand by building up a strong relationship with their customers and holding their future deals alongside various other extraordinary and special benefits.

3. Say Bye Bye To Soggy Bottoms

The primary objective in pizza delivery has been to deliver the new fresh and hot pizza to the shoppers without the base being spongy or soggy. Brands are consistently attempting to deliver as best to their abilities to the consumers to get positive input and show that they care for their consumers too.

Generally, pizza retailers used old-styled packaging for pizzas, which made the bottom soggy most of the time and sometimes the toppings are affected too as moisture from the top drips back on to the top side.

These issues can now be solved by utilizing the most recent design of pizza box that have the punctured top cover and works adequately to keep a wide range of moisture out, thus retaining the aroma and freshness, at the same time preventing the bottom of the pizza from being soggy. Brands that utilizes pizza box packaging for sure would be able to generate more sales and trust from their consumers.

4. Design That Stands Out

From the second pizza is delivered to the consumers to the time they eat it, there is an average of 5-8 minutes that pizza box can give advantages to the advertisers to make a statement and to stand out from others. In this scenario, pizza box printing can successfully help in this process as brands can print the packaging with charming designs and beautiful colors to make them visually engaging and appealing for the consumers.

Brands can likewise insert onto the design with their actual location and the contact information so they can give the consumers the comfort of getting information about their business.

5. Advertising And Promotional Benefits

Pizza boxes can have promotional benefits to the business as they can have customized pizza box printing as a compelling strategy to give their consumers an ultimate level of experience and value when ordering pizza from them. They can make the pizza box nicer to look at by using packaging design and creative graphic design rather than just having a logo and brand name.

At the bottom of the pizza box you may imprint some type of activity that engages with their consumers such as cross word puzzle or even a simple checkers board, so the consumers can get insight while taking a bite and remember the brand in the best manner. You may even print as simple as a QR code or even use it for an AR game. The ideas are unlimited, don’t look down on these small and little act of innovation, it can help to boost the brand name tremendously.

For more information about our pizza box packaging, kindly contact us at +603-8766 8500 or email us at packtalk@kym.com.my.

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